After the training, participants should be able to answer the following main questions:

What is Intellectual Property (IP)?
What are Intellectual Property Rights (IPR)?
Why should I deal with IP/IPR issues? Why should IP be an integral part of my business strategy? What are the first steps to be taken?
What IP protection can I use (e.g. trademarks, patents etc.)?
To which institutions can I turn for help?
What do different IP titles cost?
How do I perform basic IP searches? What tools exist?
What does counterfeiting mean?
How can IPR be enforced?
What are the basic mechanisms of making money with IP?